Want to strengthen your relationship with a B2B client? Ask them to be a case study for you! Case studies are a great way for you to boost your business, but they can also help you build relationships with your B2B clients. It’s true that by volunteering to be a case study for
The seductive power of finishing a project When you finish a massive project or piece of work, how do you tend to react? When I was at university, I was a chronic down-to-the-last-minute deadline deliverer. If I had an essay due in (often two or three at once, because I’d leave them all
Can I call myself a writer if no one knows what I really sound like? Since kicking off my copywriting business in 2019, I’ve written hundreds of thousands of words across dozens of different projects. And whether it was for sprawling, info-rich websites or one-off social media posts, I have (for the most part)
How to make your content easier to read (and harder for your audience to ignore!) Once you catch your audience’s attention, how can you stop them from scrolling past or tapping “back”? You can’t guarantee a captive audience. But you can make it really easy for browsers to read and understand your message. And
How to write your first business blog post (Especially when you’ve already tried before!) We all know that the journey of a thousand miles begins with a single step; as a business owner, you’ve probably written the book on it. But when it comes to starting a blog for your business, writing your first
Would you rather read a statistic or a story? When you sit down to blog about your business, do you ever catch yourself wondering “Is anyone going to be interested in reading this?” If so, then good for you. Whether you’re writing your fiftieth blog post or your first, it’s worth asking
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