Having completed a number of exciting projects recently, TukTuk’s intrepid leader Vicky Jackson wanted some case studies that dove into how she’s supported her clients.

Potential TukTuk clients have a portfolio of shiny new websites to peruse to get an idea of what Vicky and the TukTuk team can do.

However, what you won’t see from those websites is all the extra ways Vicky goes out of her way to support and empower her clients.

Story-style business case studies

As Vicky’s frequent co-conspirator and trusty go-to copywriter, there was no one better to produce a suite of story-style business case studies teasing out what makes TukTuk truly special.

It certainly didn’t hurt that I’d written the content for the clients being featured!

Vicky selected three recent projects to spotlight with a case study; all of which I had worked on as a writer, so I was familiar with the clients and stakeholders.

Mind you, interviewing someone who you know well and essentially getting them to praise a service you yourself have partly provided is no easy task!

Vicky had also highlighted the aspects of her service she’d like spotlighting in each case study.

I was able to steer each interviews accordingly to capture those key USPs (unique selling points) while leaving plenty of room for my interviewee to reflect organically on their experience with TukTuk.

As part of this service, I also managed the sign-off process with the clients themselves, to ensure they were happy and comfortable with how their stories were presented.

Both Vicky and the interviewees were very pleased with the results; here’s an overview of the three published case studies so far.

Recruitment website case study

A look-back on the website (and unexpected visual rebrand!) for Stoke-based recruitment heroes, Logic Resourcing.

After speaking to Managing Director Lee Quorroll, I focused on the level of flexibility and visual design acumen Vicky provided the Logic team.

Theology College website case study

A reflection on one of Vicky’s biggest achievements to date; a 150+ page website for St Augustine’s College of Theology.

I interviewed Head of Operations Becky Young to get the scoop on how Vicky brought this behemoth of a project to life.

Consultant collaboration case study

For a slightly different approach, I spoke to Communications Consultant Ali Geake, a freelance consultant who Vicky and I worked in tandem with on the creation of the aforementioned St Augustine’s College website.

I wanted to shine a light on how effectively Vicky collaborates with fellow creatives to achieve a fantastic result for the client.

Digital and direct marketing opportunities galore!

While it’s difficult to measure the direct impact of content like this one, it’s provided TukTuk with a wealth of digital and direct marketing materials. Vicky has used these case studies to:

• celebrate her work and connect with new clients via LinkedIn social media content
• create memorable minute messages for networking meetings by lifting direct quotes from clients
• include excerpts from and links to the case studies on digital marketing materials such as PDF service brochures.

Plus, since I was involved in all the projects spotlighted so far, these stories also represent a useful cross-selling tool for my business.

Every little helps, after all!

Explore my case study services and find out how we can use your service-users stories to sell your services.